Conversion Rate Best Practices

Would it surprise you to learn that most websites are built to be pretty… and not necessarily to convert visitors into customers? Successful web marketers will tell you that in order for a website to have adequate conversion rate optimization it must include certain elements that generally have a powerful effect on conversions. These best practices ring true whether you are talking about ecommerce, or B2B lead gen.

Conversion Rate Best Practices
This certainly doesn’t mean that websites that prioritize an emphasis on conversion rates don't have visually pleasing, and professional websites. If schemed properly, your website can be satisfying on both fronts! When your site was built, was the primary focus aesthetics or was it was it strategized for high conversions?

In our experience, if you start with a focus on elements that lead to high conversion rates it is very easy, after the fact, to make your site pretty and professional. On the other hand, if you start with a goal of making a site pretty, it is tougher to then target the elements that will lead to higher conversion rates.



CRO involves multiple factors, including but not limited to:


  • Header messaging

  • Copy strength

  • Copy formatting & skimmability

  • Site navigation & cross linking

  • Offers & incentives
  • Calls to action

  • Credibility builders

  • Effectiveness of images

  • Testimonials

  • Message clarity
  • The 5 second rule

  • Trueness to the brand

  • Designing to the point

  • Form design

  • Permission based incentives

  • Much more

Contact Crexendo by filling out the info request form at the top of this page. You will receive a free site analysis including a review of whether or not your site conforms to CRO best practices.


Find out why Crexendo’s conversion rate best practices are a perfect fit for your agency. Fill out the form above to receive your FREE competitive web site analysis!