How to Use Google Analytics to Make Your Website Effective

Congratulations! You’ve built your website, done some Web marketing, and now you’re starting to see a few more visitors to your site. What’s the next step? Conversion, my friend! Conversion means different things for different websites. It means getting the customer to do what you want them to do, whether that means calling you, making a purchase, signing a petition, or whatever else the goal of your website might be. If you have an e-commerce site, conversion probably means making a purchase. Conversion Rate Optimization (CRO) is the process of making sure your website has all the design features to move your customer toward conversion, and it’s one of the main reasons it’s so important for you to use Google Analytics on your website.

When properly configured, Google Analytics answers the three most important questions in CRO:
•    Where did your visitors come from?
•    What are they doing while on your site?
•    At what point do they leave your site and where do they go?

Knowing the answers to these three questions will give you a good idea what marketing is working best, what most interests your customers on your site and, most importantly, what’s stopping them from converting.

One of the best features of Google Analytics is the Conversion Tracking feature. It allows you to set up a point of conversion, whether it’s a sale, a lead form filled out, or to know how many visitors log in to a password protected page. This is especially informative if you have a multi-step ordering process or lead form submission. It tells you how far your customers get in the process using a funnel so you know where to make adjustments to make it smoother and more effective.

If you don’t already have the Google Analytics code snippet on your website, sign up and get the code put into your site right now. It’s free. Here’s the link:  Google Analytics  If you already have Google analytics on your site, make sure it’s telling you what you need to know for the best CRO.

If you need help installing Google Analytics yourself, please call (801)234-5988

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